Client Experiences
What clients say
about working with us
Perspectives from organisations that engaged Krung Pivot across pricing, change management, and market research work.
Back to Home60+
Organisations served
4.8
Average client rating
7
ASEAN markets covered
10+
Years combined experience
Client Reviews
Perspectives from the Field
Siriporn Thaweephol
CFO · Consumer Goods, Bangkok
"The pricing strategy engagement gave us something concrete to work with. We had been going in circles internally on this for months — the framework they delivered resolved the debate and gave us a clear basis for the pricing decisions we needed to make ahead of our Q2 launch."
Pricing Strategy Development · April 2026
Wanchalerm Pimolrat
Head of Strategy · Logistics, Chiang Mai
"We engaged Krung Pivot for the ASEAN package ahead of our board's expansion discussion. The market profiles were detailed and the opportunity-ranking framework was genuinely useful — it gave our board a rational basis to compare the options rather than relying on instinct. The delivery timeline held."
ASEAN Market Intelligence Package · March 2026
Nattaporn Khunakorn
Managing Director · Manufacturing, Bangkok
"The Change Readiness Program helped us navigate a reorganisation that had been causing anxiety at every level of the organisation. The manager toolkit was particularly valued — it gave our team leads language and tools they could use with their own people, which we hadn't thought to prepare internally."
Change Readiness Program · March 2026
Apinya Phothi
Co-Founder · Technology, Bangkok
"We came to them with quite a specific problem around our pricing for enterprise clients versus SME users. The willingness-to-pay research they ran changed how we had been thinking about the gap between those segments. I found the review session at the end particularly useful — the team could answer questions about the methodology directly."
Pricing Strategy Development · April 2026
Thanakorn Charoenwong
VP Operations · Financial Services, Bangkok
"The stakeholder sentiment mapping in our change engagement surfaced concerns that our internal team had not heard directly. That alone justified the engagement — we could address those concerns in the communication plan rather than discovering them mid-transition. The deliverable was thorough and practical."
Change Readiness Program · March 2026
Malee Rattanasin
Business Development Director · Retail, Bangkok
"The ASEAN intelligence package was exactly what we needed before presenting the regional opportunity to our board. The market profiles for Vietnam and Indonesia were particularly detailed. The presentation deck saved us considerable preparation time and the opportunity-ranking framework gave us a tool we have continued to use internally."
ASEAN Market Intelligence Package · April 2026
Case Studies
From Brief to Outcome
The Situation
A mid-sized consumer goods company was preparing to launch a reformulated product line. Internal disagreement over pricing had delayed the launch by two months. Leadership wanted a structured external perspective to break the impasse.
The Work
Krung Pivot ran willingness-to-pay research with target consumers, reviewed competitor pricing across modern trade and e-commerce channels, and modeled three pricing scenarios against the company's margin requirements.
The Outcome
The company adopted the mid-tier pricing option from the framework. The launch proceeded on a revised timeline. Internal alignment was reached within one week of the deliverable presentation.
The Situation
A financial services organisation was consolidating two regional teams following a merger. Senior leadership had underestimated the cultural differences between the teams and was seeing early signs of disengagement.
The Work
Krung Pivot conducted sentiment mapping interviews with staff at all levels. The resistance pattern analysis identified three specific friction areas. The communication plan addressed each one with tailored messaging and timing.
The Outcome
The phased communication plan was implemented over eight weeks. Leadership reported a measurable improvement in team engagement scores at the 90-day mark. The manager toolkit continues to be used in the combined team.
The Situation
A Thai retail company was evaluating expansion into three ASEAN markets. The board needed structured, comparable market intelligence before committing to a feasibility study budget.
The Work
Krung Pivot profiled Vietnam, Indonesia, and the Philippines — covering consumer behaviour, competitive density, regulatory requirements, and relevant distribution channel economics for the client's product category.
The Outcome
The board used the opportunity-ranking framework to select Vietnam as the priority market. The compendium and presentation deck were used directly in the board meeting without additional preparation by the internal team.
Reach the Team
Phone
+66 2 548 9213Address
78 Phahonyothin Road, Chatuchak
Bangkok 10900, Thailand
Office Hours
Mon–Fri 9:00–18:00 · Sat 10:00–14:00 ICT
"The value of good consulting is not in being told what you want to hear — it is in getting the clarity to make a better decision."
— Krung Pivot
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